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Postable

Online Snail Mail Database


Tiny
Published 05/14/2012 and rated Ratingstars5 5 out of 5 stars
by Carmen Rane Hudson
What can you use the app for?

Postable will be a godsend to anyone who has a major event coming up like a wedding or a reunion, as it allows users to handle a 5-10 hour task in a matter of minutes. Postable is deceptively simple: users simply generate a link and send it out. As people respond to the link, Postable creates and updates a virtual address book with the most current information. Of course, the app is useful even if a user doesn’t have a major event: birthdays, holidays and anniversaries crop up throughout the year, all events for which an e-mail simply won’t do. Entrepreneurs might also find this app useful for the touch of customer service it will add, allowing them to send out thank you letters and other important mailers, especially if they send the address book link as a matter of course.

Postable screenshot
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What is the history and popularity of the app?

“Scott” and “Jesse” (no last names given) founded Postable in October of 2011. Though the app seems to have been well-received by the internet community when people have heard of it, it hasn’t generated a lot of buzz yet. There have been a few articles here and there, most notably on Cnet, and the occasional video review, mostly from the entrepreneur community. The app could be fighting something of an uphill battle from the SEO angle, since so many other things have the word “Post” in their name.

What are the differences to other apps?

The most striking difference between this app and other apps is that the app is built to remember that there is a world beyond electronic communication. This app is simple: it does one thing and it does it very well. It was built to solve one problem, and one problem only. It solves it, and doesn’t concern itself with trying to be anything other than what it is.

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How does the web app look and feel to use?

The look and feel of Postable is as simple as the concept which has birthed it. This is true both for the owner of the address book and those who show up to update their information in response to an invitation link. The site is reminiscent of old-fashioned envelopes. It’s pleasant to look at and to navigate. It is a web-based app: if a user wants to access it through a smartphone they would simply need to use their browser.

How does the registration process work?

The sign-up form looks like a cute piece of notebook paper. Signing up is free and the user is asked to provide just four pieces of vital information: first name, last name, e-mail address and password.

What does it cost to use the application?

The application is 100% free and the founders have stated their intent to keep it that way. They plan to monetize the site with value-added mailing services sometime in the future.

Who would you recommend the application to?

Just about anyone can benefit from using this application, though if a user has a big event coming up this application will quickly become “mission critical.” It is such a time-saver! Whenever a contact moves the user can simply send out the link again, letting them know that they’d like an information update. Since there are times in anybody’s life where e-mail is just not going to be enough to fulfill social obligations there is probably no adult who can’t benefit from using this application.

  • Gather physical addresses in minutes and maintain them in a secure online address book.
  • The entire address book is easy to export and print.
  • 100% ad-free.
  • Send update requests through e-mail, Facebook, or Twitter at the touch of a button.
  • Postable ensures customer privacy: there's no spam and none of the information is shared with any outside source.


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